GlobalSchoolGuide is read by 50,000+ expat families every month who are actively researching schools in 50 cities. We list every accredited international school we can verify. for free. Schools that want to invest in a richer profile, faster lead delivery and category sponsorship can do so via a paid premium listing. without changing how we rank, review or recommend.
Source: GlobalSchoolGuide internal analytics + reader survey, Q1 2026. "Active relocators" = visitors who report they are moving abroad within 18 months.
Our editorial rankings, curriculum recommendations and "best fit" suggestions are decided entirely by our research team using transparent criteria (accreditation, fees, university outcomes, parent reviews, class size, faculty stability). No amount of money buys a higher position. A premium listing makes your existing profile richer. it does not push you up the page.
We publish verified parent reviews that include negative feedback as well as positive. Schools cannot remove negative reviews from their profile. they can respond, contextualise, or appeal a factual error. We err on the side of preserving the parent voice, because that's the value we deliver to readers.
If a school sponsors a city guide, a comparison article or a newsletter feature, the content carries a clear "Sponsored" or "Featured Partner" label. We will never disguise paid placement as editorial, and we reserve the right to add fact-check footnotes to sponsored content where we disagree with a claim.
Every accredited international school we can verify gets a free profile. No commercial relationship required.
For schools that want to control their narrative. richer content, family imagery, faster lead delivery, profile analytics.
For schools investing in category visibility. sponsored content placements, newsletter features, custom data integrations.
All paid tiers come with a 30-day editorial-fit review. If our editorial team flags major concerns about accreditation, financial stability, or safeguarding, we will issue a refund and decline the listing. regardless of tier.
The families researching schools on GlobalSchoolGuide are not casually browsing. 73% report that they are relocating within 18 months. they are investigating cities, comparing fees, weighing curriculum trade-offs, and shortlisting schools with the intent to enrol.
Our reader profile skews older and higher-income than typical school-search traffic: average household income $245K, median age 41, 2.1 children, and 64% relocating with corporate sponsorship or self-employed remote work. They are exactly the families admissions directors describe as "ideal fit". engaged parents who research before they enquire, and who pay fees on time.
Where editorial integrity protects parents, it also protects schools: parents who arrive via GlobalSchoolGuide arrive informed. Conversion rates on Premium-tier enquiries are 2. 3× the rate seen on schools' own organic traffic, because objections about fees, curriculum and city fit have already been addressed.
Tell us about your school. We'll respond within 2 business days with next steps. For Free profiles we typically verify and publish within 5. 10 business days. For paid tiers we'll arrange a 30-minute call to walk through editorial fit and onboarding.
No. Editorial rankings are decided independently by our research team. A Premium listing gives you a richer profile, lead delivery and analytics. but it does not change your position in the rankings or in comparison tables. This is the foundation of our credibility with parents, and we won't compromise it for any price.
No. Premium and Featured Partner schools have a right of reply within 14 days, and we will remove reviews that are factually wrong or violate our review policy (personal abuse, identifying minors, etc.). But we will not remove a review simply because the school disagrees with the parent's experience. Negative feedback is part of the value we deliver to readers.
Premium tier: enquiry forms on your profile route to a single email or WhatsApp number you nominate, in real time. Featured Partner tier: we can integrate directly with your admissions CRM (HubSpot, Salesforce, custom) so leads land as full contact records with UTM parameters, comparison data and source attribution.
We work directly with schools, not with school-search agencies that charge parents commission to be placed. We're happy to work with marketing agencies or PR firms acting on behalf of a named school client. but the contractual relationship and editorial dialogue must be with the school itself.
Yes. Featured Partner tier includes rotating logo placement on the city hero (max 4 partners per city, rotated equally). Sponsored articles can also be commissioned within a city or curriculum cluster. All sponsored content carries a clear label and is fact-checked by our editorial team before publication.
If our editorial team identifies a serious concern (loss of accreditation, ongoing safeguarding investigation, financial distress) we will pause your paid listing, issue a pro-rata refund, and either remove the profile or carry an editorial note depending on the severity. We are transparent with schools when this happens, and we welcome a right of reply before any public note is published.
We're happy to walk through the editorial principles, audience, and partnership tiers on a 30-minute call.
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